"Property sellers get better service because I can direct the marketing plan for each property without waiting in line for advertising exposure. When sellers hire me to market their property, they know I will manage each detail from targeted marketing analysis to taking every phone call. My sellers don't have to settle for another company's standard marketing plan or advertising share rotation.
Most importantly, sellers know that I take every phone call about their property on the spot. That prospective buyer's call is too precious to have the lead mishandled by someone who doesn't know the property who is sitting at a desk answering phones. That buyer doesn't want to be put on hold while someone looks up the number of bedrooms, size of the backyard or guesses about the depth of water at low tide. They sure don't want to wait for someone to call them back with the information. My cell number is on every sign, so prospective buyers speak with the person who can really tell them about the house. As a result, more calls can be converted to property showings and that's our goal."
I monitor the effectiveness of my advertising daily in order to concentrate spending where the bulk of the buyers come from. I have found the most effective marketing is a strong Internet presence, realtor liason and targeted direct mail, with traditional print advertising a distant last. I customize a marketing plan to offer each property the broadest possible exposure.
Through exposure on my own web site, upgraded "Featured Home" exposure on Realtor.com, Keller Williams' own www.KW.com, CNN.com, Trulia.com, Google Real Estate, AOL Real Estate, Yahoo Real Estate, LuxuryHomes.com and the high profile search engines we are partnered with, we offer your property unsurpassed Internet coverage. The same aggressive marketing is used for commercial real estate with targeting promotion and use of Loopnet, Commercial Source and broker networking.
Using a combination of the right people, high-tech marketing, having roots in the community and good old fashioned hard work has made Keller Williams Realty the agency that sets the standards.
You can count on me for keen market intelligence, accessibility and honesty in all dealings."